„Justin Biber is the future of rock’n’roll” – said Iggy Pop
after an easy chat with specialists of the Amnesty International

„The overall goal of this campaign is to try to influence people’s ideas on the use of torture. According to surveys, a shocking number of people believe that “torture may sometimes be useful” ; more than 36% of people even think that torture is justified in some cases. This is unacceptable, and we illustrate this reality with the message that a man who is tortured will say anything in order to escape this awfulness, using provocative images and statements to attract public attention. We would therefore also like to make it clear that the statement attributed to Iggy Pop that he believes Justin Bieber is the future of rock and roll does not represent Iggy Pop’s personal opinion but was part of the creative process for this campaign and was intended to be ironic. The image has been removed.”

Amnesty International Belgium French speaking section